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Social Media Marketing 101 – A Great Way to Increase Traffic For Your Real Estate Business

Posted by Sheila Mccoy on

Social media marketing has taken off over the past few years and is now a big deal. The fact that you have thousands of followers on Twitter, Facebook and Pinterest just shows how serious many marketers are about reaching out to these people and building their brand name and business image. In this article I will show you some things to consider when using social media marketing as a part of your marketing mix.

social media marketing

Now you may be asking “What is social media marketing? What does it do?” Well, let me try to explain…

When you think about it, social media actually helps to spread the word about your real estate. Many people have been leaving comments on property blogs or listing sites. It is now becoming the new way to advertise.

You can use it to get people to view your listings at their favorite websites like Craigslist, eBay or Ocracoke, along with use it as a means to sell your stuff at any time. Some sites even have affiliate programs with where you can get paid when someone clicks on one of your ads.

The great thing about it is that there is no out of pocket expense or business costs for doing it. You only need to pay your normal online advertising costs. The benefit is that you can focus more on advertising and less on marketing.

Another advantage to using social media as part of your marketing mix is that it is easy to test your new ad copy. You can see what the response is before you send it out to everyone.

To implement this into your marketing mix, you must decide how many people you want to target in your ad and what marketing medium to use. One of the most popular choices is to put your ads at Craigslist or Ocracoke.

Here is what you do when you post your ads on your social media accounts. Then create your RSS feed and follow-up the feed with your post at Ocracoke. Just keep this up and you will build your name and your business image and brand.

The biggest mistake most people make is to set up a system that they know will not work. All you need to do is read a book or two that will give you the systems that work. These systems are much easier to set up than you can imagine.

You will save a lot of money that you would have spent on advertising by doing this. The more money you have the more chances you will have of making a profit. It is easy to test how effective your ad is by using your RSS feeds.

Do this now before you spend another dime to advertise on the television, print ads, or on any other form of marketing. The last thing you want to do is waste your money on something that doesn’t work. Take a little bit of time today to test out your social media campaign and see if it really works.


Social Media Marketing Tips – How to Use Social Media to Grow Your Business

Posted by Sheila Mccoy on

You can really do a lot with social media marketing, but it’s important to remember that in order to make a good impression, you will need to keep in touch. This is where hiring a professional is critical. It’s far easier to come up with the initial idea than to actually implement it; there are a number of things you should do before you have anything.

The first thing you should do is to determine the social media platform on which you will be marketing. Facebook, for example, is highly successful because people are constantly interacting with one another and participating in the conversations. If you want to achieve the same results, then use a networking website like Facebook to promote your business and network with your customers. In some cases, you may find that a one-way format such as Twitter may be appropriate, although the fact that your messages are only limited to 140 characters prevents it from being very interactive.

Once you have determined which social media platform to use, then it’s time to think about how you will market your products and services. There are a number of different ways that you can do this, but you must realize that your actual information will be the most valuable in the long run. That means doing research about what your competition is doing and making sure that you are competitive, too.

If you are familiar with Facebook, then you know that they allow businesses to automatically generate your own pages with ads. These pages can be used to inform and inspire your customers, which increases brand loyalty. However, if you want to generate a targeted audience, then it would be best to market through more conventional channels.

You also need to decide on the tools that you will use to improve your social media marketing efforts. You can use such tools as RSS feeds and news feeds, both of which are free, and you can also use video and audio streaming services. Many web services offer a free version, but those that require payment are a better option since you can track results more easily.

Your Facebook profile may include your location, which will allow people to connect with you more easily. There are some companies that offer the option of incorporating a photo, which makes people want to read more about your business. Those that are advertising at your page will be able to target the people who are most likely to take the action that you are hoping for.

To help your business succeed with social media marketing, you will need to have a website that will help you reach more people. People will become interested in your business when they see a picture of your face or a short description of what you offer. They will get interested in what you offer when they see what you have to offer in the first ten seconds.

There is good news: social media marketing is a truly powerful way to grow your business. Your goals may not be the same as your competitors, but there is still a lot that you can do to maximize your marketing efforts. Using video, audio, and text and other media formats, you can reach out to new audiences, increase brand awareness, and have an effect on your bottom line.

By choosing social media marketing wisely, you will be increasing your chances of growing your business. However, this doesn’t mean that you will have to spend hundreds of dollars on one program to achieve success. There are free alternatives, which allows you to figure out what works best for you and your business.

When you go into a social media marketing campaign, it’s important to establish yourself as a leader. No matter what kind of product or service you are offering, it’s important to display professionalism and honesty. Doing so will immediately change the status quo of your business and make it easy for people to trust you.

Use social media to meet your marketing goals while maintaining an attention-grabbing personality. Take advantage of the free tools available to do just that, and you will have no trouble growing your business.