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Facebook Marketing – An Effective Way to Market Your Business Online

Posted by Sheila Mccoy on

Facebook marketing is a powerful form of advertising that is getting increasingly popular in recent years. It allows you to reach millions of people in a very short period of time and will let you continue to sell to them until they decide to ignore your ads. Here are some basic tips to help you get started.

The first thing you need to do is get a Facebook account. I recommend making an account that is private and not affiliated with any business or brand. Has the account to be private will make it difficult for companies to track who you are connected to. You also can set up your business or brand’s page so it is always public.

Next, you should take a look at your business page and make sure it is “active” (read it is being posted by someone). If you are just starting out, it’s a good idea to let potential customers know about what you have to offer and how they can get started.

Another tip for Facebook marketing is to advertise frequently. This will make it easier for people to keep up on what you are doing. Many people check their Facebook every day and if you post something like “discussing the new book!” to your page, they’ll be tempted to check it out.

When looking for a Facebook marketing tool, try to find one that offers multiple demographics. You will have more choices, and you can target people of different ages, gender, income, etc.

Be sure to choose a tool that you use often. For example, my wife and I use MySpace to post news and updates. So we make sure that we update our MySpace regularly to keep up with current events.

You can make it even easier for yourself by adding a blog as a Facebook marketing tool.A blog allows you to have two ways to promote your business. You can post news and updates to your page, or you can post blogs related to your business.

Now you might wonder, why would you want to have your customer’s page fill up with news, when you already have a blog? Well, when a new update or news post pops up on your blog, your customers will be tempted to read it.

If you have a Facebook marketing account, try to leave comments on articles that others have written. Your comments will catch their attention, and they will be more likely to bookmark it and visit your Facebook page. You can then link to your blog post and allow your customers to keep visiting your blog.

Lastly, remember that when you are marketing on Facebook, it’s important to be active and relevant to your customers. Don’t just send your customers spamming messages, or sending them adverts when they aren’t even looking.

Finally, try to incorporate other social media sites into your Facebook marketing. One of the easiest things you can do is to include your Facebook link in your LinkedIn profile. If you have a blog, use your Twitter or Facebook links to promote your blog.

As you can see, Facebook marketing is really quite simple to get started with. You can get people to take notice of your brand, and if you take the time to do it properly, you can really increase your sales.