Nearly three-quarters of all American adults currently use social media which makes it an essential component of virtually every online business strategy. In fact, social media is probably one of the most effective ways to connect with individuals who already enjoy your company on a deep level. It is also incredibly important for reaching out to individuals that have never heard of your company before. If you do not have an active social media strategy, it is virtually impossible to maintain customer loyalty and brand engagement. This means that if you do not utilize social media you will be leaving your customers with less information about your company and potentially increasing customer defection.
When planning your social media marketing strategy it is important to begin by utilizing a variety of social media outlets. The most obvious choice is to use Instagram and Facebook. Both of these platforms provide a great way to build your brand image. Both are free to use and allow users to upload images and interact with one another in real time. While it may take some time to truly build the brand identity associated with your company on social media, it is an important step in the overall Instagram and Facebook strategy.
Another way to build your company’s online presence is to sign up for multiple accounts. You should make sure that you create an account for every product or service that you offer as well as a separate individual account for each service that you offer. This ensures that you have enough social media followers to speak to the appropriate target audience. Additionally, each account will allow you to interact with followers on a more personal level.
As per the Instagram rules, you can only post a photo or video within the last 14 days. Therefore, it is crucial that you limit how much time you spend posting links to your products and services on your social media pages. Many individuals will utilize their in box notes to quickly post links to their page. This is fine, but there is a better solution.
It has been found that social media marketing can be greatly increased by participating in various forums and connecting with followers on a more personal level. In essence, you should be crafting your brand through your social media pages rather than trying to sell them on your product. Connect with consumers on a level that they trust and you will see an increase in revenue.
It has also been found that connecting with followers on a more personal level can be done by embedding the code in the tweet. If you wish to increase your brand awareness, this is an easy way to attract followers. Emojis are used widely throughout the internet. You can embed an emojis into your tweet, or you can write the tweet yourself. For instance, if you are tweeting about the recent Apple event for their iPhone 4, you can insert the latest four emojis. This will allow your audience to know what you are up to.
Another great tip for using social media for business purposes is the use of hashtags. What are hashtags? Well, they are simply keywords that you use in your tweets. If you use the proper hashtags, you will find that your followers will want to read what you have to say.
Finally, in order to increase your online presence and to increase your audience, you must be active on all of your social media platforms. If you are not active on all of the platforms that you have chosen, consumers will lose interest in your brand. Consumers are constantly looking for new information. By using these tips, you can attract new consumers and maintain your current audience.