Social media marketing is the collective use of various social media sites and platforms to advertise a product or service. While the terms’ digital marketing and e-marketing are more prevalent in academia, social media marketing has become increasingly popular for researchers and practitioners alike. This rise in interest has been driven by the advances in technology that make it easier for consumers to communicate and interact with businesses and more difficult for businesses to ignore them.
The first major difference between traditional marketing and social media marketing lies in the way that customers and prospects interact with each other. Traditional marketers write sales copy to appeal to the emotions of the customer and then hope that their message resonates with the prospect’s deepest feelings. In doing so, marketers often overlook how the prospect speaks to the words that they perceive as their message, how they process information, and how they are able to think critically. Because traditional marketers rely on cold hard facts to support their ideas, they are limited in their ability to answer or dispute a prospect’s stance on a business opportunity or program.
On the other hand, social media marketing recognizes that a business cannot sell its products or services in a vacuum where the buyer is not present. In fact, without the prospect, there is no sale. Therefore, a social media marketing plan should include strategies that address the prospect’s emotions, such as asking prospects’ questions about what they would like to do or what they want to buy when they do purchase. This type of interaction allows marketers to apply their social media strategy to acquire new customers as well as helping current customers to buy more of what they need.
Another great way to incorporate social media marketing into a campaign is through the creation of user-generated content (USC) or content that you create yourself. For example, you can create short videos or podcasts that answer the questions your customers ask regarding your product, such as “Will my car to cover the distance between the store and my home? Will I have enough storage for all of my files?” If you are a software engineer, you may consider creating an interview with one of your customer’s computer experts. Doing so is a great way to start a dialog with a prospect that has not yet bought your product.
Another strategy for implementing social media marketing involves participating in digital marketing communities and promoting your product through these communities. You may have friends in social networks or know someone who belongs to one. Alternatively, you can sign up for the closed social networks such as Friendster or Hi5 and start communicating with others interested in digital marketing. This can be a great way to promote your business without having to spend a lot of money on digital marketing campaigns.
For example, there are many different ways that a person can use Facebook to market a business. One strategy that many people are using is connecting their Facebook page to their blog. For example, a person can add links to their blog in the status update that they post to their Facebook page. This is a great way to generate traffic to your website and blog that can be converted to sales if you use them correctly.
It’s also important to remember that social media marketing should not be limited to the platforms mentioned above. There are other platforms that should be considered as well such as Twitter and Pinterest. These two platforms provide a great opportunity for brand building. However, these are very different form the traditional platforms such as Facebook, YouTube, and Google.
In conclusion, it is no surprise that there are almost one billion users on Facebook alone. This platform allows customers to get in touch with their favorite companies and brands. Digital media professionals have found that it is very easy to make your presence felt on this platform and can be very effective in generating leads and improving customer service. It is also important to note that social media marketing should be incorporated in every digital marketing campaign regardless of the size of the campaign. This will ensure that your brand becomes more visible to more customers and will increase sales conversions.