Social Media Marketing Strategy For Small Businesses
Social media marketing, also called webvertising, is the online use of various social media platforms and sites to advertise a product or a service. Though the terms digital advertising and e-advertising are more dominant in academic circles, social media marketing has been becoming more popular for researchers and practitioners alike. It has been proven that advertising in the form of social networking sites and blogs can be more effective than other more traditional forms of marketing. Here are some tips on effective social media marketing.
One of the most common social media marketing examples is to create visual imagery. Images of current products, such as advertisements, promotional banners, store displays, and pictures of celebrities are very effective in expressing the branding message of the brand. Some social media marketing examples include logos, photos of the product, and simple drawings or photographs of the brand. These imagery are usually used in blogs or in online news portals to attract more attention from users.
If the product being advertised has much more value to the target audience, then the brand will need to reach a much broader audience. The product should be much more appealing to the target audience to get them to buy it. This is achieved by creating high quality content. High quality content is much better than low quality content because of the possible effect of the content on the target audience.
Another social media marketing example is the viral marketing. In viral marketing, marketers use various methods to spread their content. Some of these methods include leaving video messages in discussion forums, blogs, and discussion groups, having real or fake Twitter followers, and sharing the content on various social media sites such as Facebook, LinkedIn, and Twitter. However, there is one key to successful viral campaigns: making sure that they are creative and captivating enough to generate interest in the users and encourage them to pass the content on to others. Otherwise, it becomes useless.
Digital marketing also contributes a lot to the success of a social media campaign. Digital marketing is also commonly known as digital advertising, text advertising, or web banner ads. It involves using electronic devices such as televisions, laptops, mobile phones, and PDAs to display digital advertisements that are normally for a local market. For example, a local business may wish to display digital advertising about its services and products at local events such as trade shows, business exhibitions, and presentations.
SMM experts believe that the best way of succeeding in a SMM campaign is to get as many social media websites as you can to participate in your campaign. The most popular social media networks are Facebook, Twitter, YouTube, MySpace, LinkedIn, and Flickr. However, it’s wise to join as many as you can because each network has its own strengths and weaknesses. For example, Facebook is a great place for businesses to interact with their customers, but it’s difficult to market products through Facebook due to spam complaints. SMM experts recommend using the more established social networks and using other digital marketing tools such as PayPerClick or cost per mile.
A good social media marketing strategy should be planned and implemented before launching a campaign. This means creating an overall strategy for the campaign and discussing with experts on how the marketing will be executed. Experts suggest creating a viral video that features the products or services your business offers and embedding the link to your website in it. Once the video is made available on YouTube and other video sharing sites, it will be exposed to millions of Internet users, resulting in massive exposure to your product.
Marketing through social media networks is a very effective way of reaching out to a lot of potential customers without spending a fortune. It can also give you an opportunity to interact with your target audience and hear what they have to say about your products and services. To be successful, your social media marketing strategy should include creating a content network that shares information about your company and your brand. The goal is to attract as many customers as possible to increase your business.