If you’ve heard about Facebook Ads and are already ready to get your own account, you’re probably wondering if it’s possible to make money with ads. The answer is a definite yes! But you have to be ready to do some extra work in order to turn your Facebook account into an ad-selling powerhouse.
Facebook isn’t like a product or service that can just be advertised. You need to devote time and effort to learn the ropes of running Facebook ads properly. First, though, you should understand why you should go with Facebook instead of your local newspaper or TV station. Why not?
A large percentage of the people who use Facebook don’t have computers. For them, Facebook is a virtual and free extension of the web. While the vast majority of Internet users will click on an ad whenever it’s presented to them, only a tiny fraction will actually spend any money.
Advertisers know that Facebook offers people who don’t have money for a lot of free exposure. There are millions of people who visit Facebook everyday and know that they can afford to buy something if they wish. You don’t want to put in the time and effort into your ads unless you can turn them into sales.
No Advertising and Sale: In order to make money with Facebook ads, you need to have an actual ad campaign to advertise. Once you create your Facebook account, you’ll be able to place ads anywhere around the web. When a person sees your ad, they will often be more likely to click through and purchase something.
Facebook adds cost pennies compared to what other advertising methods cost. Many online marketers choose not to pay for their ads because they can’t afford to. Facebook allows you to place your ads on the news feed of friends and “likes” and the placement of your ads will never go out of style.
Using Facebook ads effectively is relatively easy. You simply need to pay attention to what people will see on your ads and if your ads are interesting enough to get them to read through your entire ad. For example, the first line of your ad might be, “Want to see a funny video?”
In this example, the only thing that will be seen is the title of the video, a funny video. You will probably get many people who will not click through to view the rest of your ad. The result is wasted advertising dollars.
On the other hand, if your ad has an interesting title and is supported by a short description, you may get many people who will actually click through and watch the entire ad. Because these people are interested in what you have to offer, they are far more likely to actually make a purchase. The best way to make money with Facebook ads is to create an ad that you think will interest potential customers.
Next, you need to determine how much your ad will cost. With a typical ad placed on a local newspaper, you would pay around $150 for one-thousand impressions. With Facebook ads, you’ll usually pay around five cents per thousand impressions.
Don’t overspend on your ads. While you want to make sure that you’re getting a good price for your ad, you also want to make sure that you aren’t spending too much money on your ads. Facebook makes it difficult to target a specific audience when you’re paying much less per thousand impressions than others.
After you’ve found a series of ads that you think people will click on, be sure to stick with your budget. If you find that you aren’t making money with your ads, you can change your ad and try again.