Social media marketing is essentially the use of social media sites and platforms to advertise a product or service. Although the terms’ digital advertising and e-advertising are generally recognized in academic circles, social media marketing has become more prominent for researchers and practitioners alike. It’s an increasingly popular method of selling anything online. But how does it work?
It’s best to start by defining what social media marketing actually is. Basically, it’s the use of social networking sites and other platforms to advertise products and services. Many people think social media marketing is simply a fancy way to sell products and services through “viral” marketing methods – i.e., the usage of Facebook, Twitter, etc. However, this isn’t really true.
Social media marketing actually takes many forms, but in essence it involves two main components. One is brand awareness and the second is customer service. Let’s start with brand awareness. This refers to making sure your audience is aware of your brand. Many times this is done through providing content on social media networks such as Facebook, Twitter, etc. In addition, an often overlooked aspect of brand awareness is search engine optimization (SEO), which is heavily based around providing “natural” or organic SEO to increase organic traffic to a site.
The second part of your social media marketing strategy is customer service. This is often best achieved through automated means – software specifically designed to deliver customer support to your chosen platforms. These platforms include but are not limited to Twitter, Facebook, LinkedIn, YouTube, and Google+. For example, if you’re an entrepreneur looking to increase interest in your startup, you might consider using YouTube to host a “how to” video tutorial on launching a new product. By posting this video on YouTube and other platforms, you will gain the necessary SEO and brand awareness to drive traffic to your website and increase sales.
A variety of different ways can be implemented to achieve both of these goals. Some entrepreneurs choose to create “how to” videos that they can upload to their YouTube channels. Others utilize Facebook viral campaigns to spread the word about their products or services. Still others use different strategies on each of these platforms to focus on certain aspects of their campaigns.
Regardless of which social media marketing campaigns you select to implement, the core purpose of these platforms is to connect with your target audience. Therefore, the first step is to identify your target audience. How do you know who your target audience is? There are several online market research companies that offer demographic information such as age, race, gender, location, education, and so on. Taking all of this into consideration when formulating your social strategy will help you draw the right crowds to your website. In addition to identifying your target audience, you should also consider their interests and concerns.
If you are launching a new product or providing updates on an existing product, you should ensure that you are providing valuable information to your target audience. Many people will not purchase a product if they do not feel that the information provided is helpful or authentic. Furthermore, when creating content for your social media marketing campaigns, it is important to remember that you are establishing credibility within the social media sites. Your brand is represented by every tweet or status post that you make and your brand will grow accordingly. Therefore, if you want to ensure that your brand grows, you should post informative, helpful and authentic content to your social media sites on a regular basis.
Lastly, in order to achieve the greatest results from your social marketing campaign, it is imperative to make sure that you implement a great social marketing plan. You should be looking to engage your target audience within the network. This means that you will need to make sure that you are engaging with people on the platform that have a common interest with you. Many people will not make a purchase decision based on the attractiveness of a marketing channel and you should understand this in order to get the most from your social media marketing campaign. There are many other factors that you need to consider in order to make sure that you create a great social media marketing campaign and these tips will help you with this.